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Mayor's Office

2017 Media Releases

December 22, 2017
For More Information Contact:
Vicki Wood, Youth Services Coordinator, 402-441-8565

Libraries Seek Reading Challenge Participants in January

National contest features $10,000 prizes for community programs

Lincoln City Libraries (LCL) invites the public to participate in a national reading challenge in January to compete for $10,000 to benefit a community reading program. The Beanstack Winter Reading Challenge is sponsored by billionaire investor and "Shark Tank" personality Mark Cuban.

Cuban has challenged nearly 100 libraries nationally to meet a collective goal of reading at least 1.3 million minutes and 55,000 books in January. If achieved, Cuban pledges to donate $25,000 to First Book, a nonprofit that provides new books, learning materials and other essentials to children in need. He will also give $10,000 for top-performing libraries to use for their community programs or donate to nonprofit organizations in their area.

If Lincoln wins the challenge, the prize will support the Begin with Books program, which provides free, high quality books to young, low-income children. LCL has set a goal of 100,000 minutes read and logged during January 2018.

To enroll, visit or your branch library. Booklets for keeping track of your reading time are available. To qualify for the challenge, reading times must be recorded on the Beanstack site by January 31, 2018. Beanstack is a specialized service for libraries and their patrons that offers personalized book recommendations and specific tools for learning. To find out more about the service, visit

For information about Lincoln City Libraries and its services, visit

Mayor's Office
Media Releases