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City of Lincoln
Mayor's Office

2008 Media Releases

December 4, 2008
For More Information Contact:
Diane Gonzolas, Citizen Information Center, 441-7831
Deb Johnson, Parade Executive Director, 434-6901

Don’t forget your SPAM!

Mayor Chris Beutler today encouraged residents to attend the Star City Holiday Parade’s first Preview Night from 6 to 8 p.m. Friday, December 5 at Pershing Center. The walking units that will be in the parade Saturday will perform outside Pershing and will be judged by a panel of children at that time. Inside Pershing, the event will feature entertainment, concessions for sale and pictures with Santa.

The parade floats will arrive in downtown Lincoln Friday afternoon and will be lined up on 11th Street between “M” and “N” streets. The Major Drummond float will travel to Pershing for display on Preview Night.

The 24th annual Star City Holiday Parade Saturday is presented by Verizon Wireless and produced by Updowntowners, Inc. and the City of Lincoln. This year’s parade will take a different route – it will begin at 14th and “M,” go east to Centennial Mall, north to “O,” and west to 10th. Pre-parade entertainment begins at 10 a.m. Saturday along the route, and the parade kicks off at 11 a.m. (The parade line-up follows this release.)

Children are encouraged to bring their letters to Santa with a return address to either Preview Night or the Parade. U.S. Postal Service employees will collect the letters, and Santa will write back to them before the holidays.

The Mayor’s SPAM® Challenge also will be part of parade festivities this year. To encourage holiday giving to non-profit agencies, Mayor Chris Beutler has pledged to match every can of SPAM donated to the Food Bank of Lincoln through December 15, up to 200 cans. Santa and Mrs. Claus stopped by the Mayor’s office to deliver their SPAM donation this morning. Collection barrels will be located at Pershing Friday evening and Saturday morning. SPAM also can be dropped off at any City office, including the Mayor’s Office, the “F” Street Recreation Center and all City Libraries.

The Lincoln Convention and Visitors Bureau is offering a “Preview, Pillow, Parade” package that includes Friday’s Preview Night festivities, lodging at the Cornhusker Marriott and VIP seating for the Parade Saturday. The package prices is $79 (plus tax, double occupancy). More information is available at

The Parade will again be televised live statewide by KOLN-KGIN-TV and will be re-aired at noon Dec. 7 on My TV, Time Warner Cable channel 110. Marcus Theatres is offering free holiday movies at 9:30 a.m. and 1 p.m. on a first-come, first-served basis. The City is offering free parking for the Parade in its lots and garages, those marked with the green “Park It” signs, for those all entering the garages before 1 p.m.

More information on the Star City Parade is available on the City Web site at and at


Mayor's Office
Media Releases