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City of Lincoln
Mayor's Office

2008 Media Releases

February 11, 2008
For More Information Contact:
Diane Gonzolas, Citizen Information Center, 441-7831
Thor Schrock, Schrock Innovations, 212-5393


Mayor Chris Beutler today announced his support for a new kind of reality show that will help brand Lincoln as a destination city for Internet-savvy workers. Show creator Thor Schrock, a local businessman and entrepreneur, said it’s a show you won’t find on your television.

“Top Affiliate Challenge” ( is the first real-time reality show that will air exclusively on the Internet. The show will feature three teams of four Internet marketers, each led by an online marketing guru. The teams will compete against each other to determine who can best promote and sell products on the Internet.

"Viewers can expect to learn how to successfully promote products on the Internet," said Schrock, who was the second runner-up in "The Next Internet Millionaire," the Web’s first reality show. "At the same time, viewers will enjoy the drama that arises as individuals weigh team interests against self interests, all the time knowing there can only be one Top Affiliate."

"I’m very enthused that Thor is showcasing Lincoln in such a unique way," said Mayor Beutler. “We all know that Lincoln is a wonderful city of economic opportunity. Now we have another way of getting that message out."

Auditions will be conducted on the Internet and at select events. A live audition event will be conducted February 14 and 15 at the Nebraska Bookstore. Video auditions can be submitted to beginning in March. The public may view the auditions and vote on them as they are submitted. The top 10 national vote-getters and two additional contestants selected by the producers will come to Lincoln to compete for three weeks in July 2008.

"The Internet has rapidly emerged over the last decade as one of the most important sources of travel information," said Jeff Maul, Executive Director of the Lincoln Convention and Visitors Bureau. "It has become a major part of our destination marketing program mix, and to have this opportunity to partner in bringing this exclusive Internet event to Lincoln is incredible."

The show will feature many local business as sponsors. They will receive name mentions, product placement, commercials during the episodes and in some cases challenges for the contestants that focus around their products and services. "During this event, people are just a click away from learning more about all of the great things Lincoln has to offer!" said Maul.

"This is a great way to bring more national exposure to our local businesses and community," Mayor Beutler said. "We look forward to welcoming the contestants to Lincoln."

Mayor's Office    Media Releases