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Mayor's Office

2005 Media Releases

April 26, 2005
For More Information Contact:
Brian Baker, Injury Prevention Program, 441-8046
Susan Epps, Madonna Rehabilitation Hospital, 483-9508

Free Family Safety Event Set For May 6
Local coalition focusing on adult role models as part of National Safe Kids Week

Summer will soon be here, and the Lincoln-Lancaster County SAFE KIDS Coalition encourages parents and other child care providers to take steps to make this summer fun and trauma-free. The Coalition will host the Ultimate SAFE KIDS Day from 5 to 8 p.m. Friday, May 6, at SouthPointe Pavilions.

Summer is often referred to as “trauma season” by health and medical professionals. Deaths from unintentional injuries remain the leading cause of death for children 14 years of age and younger in the U.S. and Lancaster County.

“From 1999 through 2002, 16 local children ages 14 and younger died as a result of an unintentional injury and about 18,000 were treated in emergency rooms for unintentional injuries,” said Mayor Coleen J. Seng. “I urge parents and children to attend the Ultimate SAFE KIDS Day to find out more about how they can prevent injuries this summer and all year long.”

Mayor Seng today issued a proclamation declaring April 30 through May 7 as SAFE KIDS Week in Lincoln. The Ultimate SAFE KIDS Day will include activities and information on preventing the leading causes of accidental injury in Lancaster County: motor vehicle crashes, playground accidents, fire and sports and water activity. This year, the coalition is emphasizing the influence of adults as role models with the theme “Follow the Leader, Safety Starts with You.”

“We want to help parents, caregivers and other adults realize the importance of displaying proper behavior and attitudes toward safety,” said Brian Baker, Co-Chair of the local SAFE KIDS Coalition. “The behavior of adults makes a big impression and helps persuade children to exhibit the desired safety behaviors that they see first hand.” Baker said an example is that 67 percent of children riding bikes with helmet-wearing adult wear helmets. Only 50 percent of children riding bikes with non-helmeted adults wear helmets.

For more information on the Ultimate SAFE KIDS Day, contact Brian Baker at the Lincoln- Lancaster County Health Department at 441-8046 or see the City Web site: (click on Health Department).

Mayor's Office    Media Releases